Cier Corporation uses Metronome Labs technologies including Metronome Explain™ to power their Ad Strategist product. Ad Strategist is the first and only complete, turn-key online advertising analysis solution that delivers all the insights about online advertising, web sites, prospects and customers that Advertisers, Agencies and Publishers need to achieve extraordinary results. Ad Strategist is used by customers like The New York Times on their NYTimes.com website to analyze and maximize web advertising revenue.
Metronome Capture™
Metronome Explain™
Metronome Loader™
Solutions :: Web Advertising Analytics
Web advertising presents marketers with a unique opportunity to use information to analyze and improve results for greater
return on investment. Metronome Labs provides a turn-key solution that can read and analyze your ad server logs, tie that data to passively
captured web analytics data, and integrate information from your enterprise systems to give you an unprecedented view of customer behavior. Achieve
accurate attribution using rich data, without any changes to your existing website or infrastructure. Track your visitors' activity through your
site using visitor path analysis. Identify high-value visitors by tracking conversions over time. Identify which ads are leading to conversions and
optimize your site to take advantage of them while filtering out ads that are not working.
Metronome Labs Advantage
- Metronome Labs provides a complete turn-key solution to integrate ad server data, tagless web analytics collection, and data from your existing enterprise systems.
- More complete data yields better attribution.
- Better data yields better identification of high-value visitors.
- Easy-to-implement visitor path analysis.
- Zero overhead on web servers or browsers.
- No changes to your existing website.
